House Of LED | Branding

House of LED is a marketing strategy consulting firm specialising in up-skilling in digital and providing strategic advice for effective ways of engaging with audiences.

The client approached me with a business name and the idea they wanted to use a light bulb as part of their logo. The business name has a few meanings behind it; 1. Led - they are leading business into the digital age. 2. L.E.D - a technologically advanced light bulb, representing the spark of a bright idea.

A bright, fresh, fun and eye catching colour pallet was selected, with a specific colour for each of the managers. These colours were used to personalise their individual business cards and stationary.

A fun animated gif of the icon was created showcasing the colour scheme.